What if failure was the very thing that set you up for success? In this episode of The Epiphany Effect, we unpack one of Michael Jordan’s most quoted reflections on failure—and why missing 9,000 shots was exactly what made him one of the greatest of all time.

Host Ash takes us beyond the basketball court and into the real-life moments where failure, risk, and second chances shape our character and growth. From personal stories of forgotten interview outfits and overcooked cookbooks to deeper lessons in trust, leadership, and resilience, this episode offers both insight and levity for anyone walking the winding path toward success.

Whether you’ve hesitated to start something new, stumbled in a big moment, or let fear of failure hold you back—this one’s for you. You’ll also hear how Michael Jordan’s mindset mirrors lessons from Brené Brown, Carol Dweck, and even Christmas cookie chaos.

Tune in to discover how embracing failure might be your greatest strength.